I will talk about my book The Gene’s-Eye View of Evolution (OUP 2021). Few phrases in biology have caught the imagination of professionals and laypeople alike the way Richard Dawkins’s ‘selfish gene’ has done, and it changed how both groups thought about evolution. The debate over the value of taking a gene’s-eye view of evolution has raged for over half a century and it pitted 20th-century Darwinian heavyweights such as John Maynard Smith and W.D. Hamilton against Richard Lewontin and Stephen Jay Gould in the pages of Nature as well as those of The New York Review of Books. My book is about that debate and I explore the origins and developments of the gene’s-eye view: what it is, where it came from, how it changed, and why it still evokes such strong emotions.